OLD MONEY

The fundamentals

Palette: Neutral tones — beige, cream, navy, and soft browns. Understated yet sophisticated.
Essentials: Tailored blazers, crisp shirts, fine knitwear, and perfectly fitted trousers. Quality over logos.
Details: Discreet jewelry, classic watches, leather loafers, and silk accents. Subtle luxury speaks loudest.
Attitude: Grace without show. Confidence rooted in composure and heritage.
Final Touch: A clean, classic scent — refined, enduring, and quietly powerful.

1. Begin With a Refined Base

Wear a crisp white shirt, a soft knit sweater, or a perfectly fitted polo.
The fit should be clean, tailored, never tight.
Old Money doesn’t chase trends — it lives above them.

2. Layer With Subtle Sophistication

Choose a cashmere sweater, a navy blazer, or a camel overcoat.
No loud logos, no flashy details.
Everything should look effortless, inherited, natural.

3. Choose Classic Bottoms

Wear well-tailored trousers, chinos, or clean dark denim.
Straight or slightly tapered.
Nothing ripped, shiny, or overly modern.

4. Shoes: Understated Elegance

Go for:

• Loafers (brown or black)

• Clean white sneakers (minimalist)

• Leather dress shoes

Always polished. Old Money shoes never look worn out.

5. Add Discreet Accessories

One piece only:

• A simple watch

• A thin leather belt

• A subtle bracelet

Gold and silver are fine — but keep them quiet, not loud.

6. Groom Like You Belong

• Hair neat, natural, nothing exaggerated

• Fresh, clean skin

• A soft, refined fragrance (never overwhelming)

7. The Energy

Move with ease.
Speak gently, not to impress.
Confidence comes from calmness, not showiness.